I recently had the pleasure of designing a visual identity for a dear friend who works in psychology and psychotherapy. The name, 'Ovdje i sada,' refers to the moment in Gestalt when we become aware of our emotions in the present and strive to better understand ourselves. The logo I created depicts a moment, like a pebble falling into the water and creating concentric circles. Every interaction we have, every touch we feel, leaves a trace or record somewhere. My friend's work involves uncovering these traces and sources of our problems and troubles. Since she mainly works with children, I incorporated playful colors and elements throughout the visual identity to make it visually appealing to young audiences. 

These design choices also represent various areas my friend specializes in within psychology. To maintain consistency throughout the branding, I made sure that the circles inside the logo and patterns found throughout the branding are left unfinished, following the same logic as the pebble's ripples in water. Overall, I am proud of the final product and believe it captures the essence of my friend's work in psychology.